Medical Spa Business Course Outline
Module 1:
Introduction to the Medical Spa Industry
- What is a Medical Spa? and Medical Spa Market
- 7 Medical Spa Myths
- Benefits of Being a Medical Spa Owner
- Medical Spa Basics
- Mindset Development
- Think Big! And Prepare for Failures
Module 2:
Legal Structure
Formation
- Understanding Financial Health
- Domain Name Selection – LLC versus S Corp
- Startup Expenses, Business Planning/Business plan Template
- Licensing scope of practice
- Market Analysis
- Avatar- Persona
- Building Business Credit
- Aesthetic Industry Tradelines
- Business & Malpractice Insurance
- Virtual Offices/Office location
- Physician Collaboration/FPA
- P.R.O.V.E.N Business model
Module 3:
Preparing to
Open
- Location & Design
- Equipment and Supplies
- Licensing and Permits
- Menu of Services
- Branding
- Packages and Common Combination Treatments
- Website
- Google My Business Listing
- How to get RSVPs for Grand Opening
- Grand Opening Day!
Module 4:
Medical Spa
Operations
- Top 5 Medical Spa Services
- Medical Spa Operations Systems
- Hiring team members & Pay
- Team Management
- KPI
- Marketing
- Creating Client Loyalty/Memberships
- SOPs
- Medical Spa Coaching
- When is it time to expand?
- Opening More Locations
- Exit Plan
Module 5:
All about the
revenue
- Know your numbers!
- KPIs, LTV, VPG
- Profit First Method
- Profit allocations
- Accounting & taxes
- Inventory Management
- How to Upsell Packages
- How to do a Consult
- Customer Journey
- More Combination Therapies
- Retail/Private Label- Skincare
- When to Add Additional Services
Module 6:
Marketing &
Research
- Facebook Marketing
- Social Media
- Website -SEO
- Guest Services
- Text/Email Marketing
- Quarterly events
Benefits of the Medical Spa Business Course
Comprehensive Knowledge:Gain an in-depth understanding of the medical spa industry, including market trends, business strategies, and legal considerations.
Enhanced Business Skills: Develop essential skills such as marketing, branding, financial management, team building, and customer service to effectively run and grow your medical spa.
Expert Insights: Learn from industry experts, successful entrepreneurs, and specialized consultants who will share their knowledge, experiences, and best practices.
Networking Opportunities: Connect with like-minded professionals, build valuable relationships, and expand your network within the medical spa industry.
Exclusive Resources: Access course materials, templates, and resources to assist you in implementing the strategies and techniques covered during the course.
Certificate of Completion: Receive a certificate upon successful completion of the course, demonstrating your commitment to professional development and expertise in the medical spa business.
Discounts and Benefits: Enjoy exclusive discounts on industry products, services, and partnerships available only to course participants.
Invest in your medical spa business's success by enrolling in our comprehensive Medical Spa Business Course. Acquire the knowledge, skills, and resources necessary to thrive in the dynamic and competitive medical spa industry.
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